No need to choose between reasoning and argumentation, rhetoric and Big Data. Levers of logic link the collective consciousness of humanity into an ecosystem of cognition. Irreversibly reduced to electrical impulses fired within a synapse, this synthesis-synapse impulse is an acknowledgement of the Hegelian concept yet made new again, with overtones of Ezra; synapsis makes it biological. I am referring to the junction between two neurons (axon-to-dendrite). “Make it new”, reminds Ezra Pound. Commonly attributed to Hegel, yet the credit should be directed at his student. Compare and contrast your thesis with the antithesis. Where the opposing thoughts meet and synthesis happens within the synapse, neurotransmitters are the prime movers, dependent defined internal changing material substance. The mashup of reason and argumentation already exists within intellectual discussion, Big Data is the new kid to the playground and no one really knows how to play with her. Her father figure, excuse the momentary pedagogic pun, is no other than Al Gore dancing to the beat of an algorithm. Temperamental and sometimes surprising, black swan I mean, playground games are imaginative. Probabilistically speaking, imagination is intuitive before it’s after the fact. We all must become proficient, thinking in probabilities that is, which is easier than we think. Be the gambler without the fallacy.