As the goliaths of Silicon Valley battle over size, the prize is in prosperity and eudaemonia for all. Think efficiency. The reversal of individuation, backing yourself out of a corner, rewards efficiency and with the decentralized information structure of the internet the individual can make a difference. Differentiate. Difference is Differentiation. Genetically we are 98.8% the same as our chimp ascendants and 99.9% the same as fellow sapiens, including monozygotic twins). Less than one-tenth of one percent accounts for all our differentiation. This is assuming that ideas are created in a vacuum, which we know they not. Evolution, the Double Helix, Relativity and Calculus were all congruent to with the group, and arguably would have been discovered without Darwin, Watson, Crick, Einstein, Newton or Leibniz. Giants for sure, no ad hominem here. Be open to what's around you, express yourself, empower your perspectives, consume information, information that matters. What matters? Well, that’s for you to decide. Call me if you need help.