Consider the following fictional exchange from a medical Doctor to his patient circa 1903.
"Yep, you're dying", said Dr. Phil
And the patient would reply, "But what can I do about it Doc?".
"There is no cure, we just have to let nature run its course".
"is it consumption?", asked the patient.
"More than likely", replied the Doc
Important Scientific breakthroughs and knowledge must be integrated into pop-culture and cross-pollinated with academia. This consensus is clear, however, what we need is a praxis to pragmatic propagation. A methodology to navigate this social media monster.1 Alternatively, we sound like some sort of combination between Dr. Phil, a gambler, a nihilist and a wealthy barber.
If these important concepts are held back and not allowed to propagate and penetrate society, then the progress they promise will be stagnated and possibly even repressed. In the instance of Dr. Phil, we now have all the tools and information that we need to make informed and educated decisions. With Big Data and predictive analytics, we no longer have to hide behind the term 'social engagement' as a key to pandora's box of explosive book sales.2
Sadly there are still points in our modern day medical system where this conversation still takes place, albeit less often. The point is that an Academic author may have a groundbreaking theory or important research result that even the likes of TedTalks would be interested in promoting.
Email is a powerful feedback mechanism. If used properly it can mimic the innate social feedback loops that we experience every day. As educators, our academic author target market is primed for providing very intuitive and interactive pathways to engagement.
Pathway to Engagement
You may not have a complete understanding of how email engagement works so let's focus on an email strategy that is very simple and it starts with email.
To post or not to post? That is the question! When it comes to your email address we encourage you to post your email address and reverse engineer your digital social schema to direct the questions and concerns to the topics you want to talk about. This targeted engagement runs parallel with pathways of learning essential to your research and published title(s). Use a FAQ template to storyboard the frequently asked questions from your audience, once this is completed integrate these frequently asked questions into a series of automated emails. We use Drip™ because it's robust and the conditional logic functionality is highly effective.
This article should also show how we at planksip™ 'spin' different instances of Social Media. Not only do we rotate between Twitter, Facebook, LinkedIn, Pinterest, Reddit and Instagram we also use predictive analytics to understand the full scope of the network followings for our nonfiction writers and educators. A key difference in the planksip™ approach is that we do not gravitate towards the platform with the highest engagements. We encourage and pioneer new relationships in multiple channels. We use Big Data to do this and the results speak for themselves. ↩
The majority of planksip™ clients are academic authors looking to promote their books and publications to a wider audience. ↩